Business Administration - Digital Marketing

Program Overview

The Business Administration curriculum is designed to introduce students to the various aspects of the free enterprise system. Students will be provided with a fundamental knowledge of business functions, processes, and an understanding of business organizations in today’s global economy.

Course work includes business concepts such as accounting, business law, economics, management, and marketing. Skills related to the application of these concepts are developed through the study of computer applications, communication, team building, and decision making. Through these skills, students will have a sound business education base for lifelong learning.

Program Contacts:

Dr. Dawn Hawks

Lead Instructor - Accounting, Business Administration, and MIS

(336) 386-3363

worleyc@surry.edu

Certificate Curriculum

Fall Semester

MKT-120 Principles of Marketing 3

DME-115 Graphic Design Tools 3

DME-140 Introduction to Audio/Video Media 3

Spring Semester

DME-120 Introduction to Multimedia Applications 3

BUS-110 Introduction to Business 3

BUS-151 People Skills 3

Total credits needed to graduate: 18 Hours

Learning Outcomes

Develop computer skills with proficiency in Microsoft Word, Excel, PowerPoint and internet search, and navigation skills.
Demonstrate competency in written and oral communication skills.
Master a working knowledge of managerial skills.
Demonstrate the ability to apply business concepts to a business problem and to correctly analyze quantitative data.
Demonstrate professional skills, behaviors, and conduct commensurate with industry expectations